Issue Resonance

Situating Occurrences Across Google

By: Lucy, Will, Luke, Astrid and Sabine

Question: Who is responsible for elderly care?

In:

• UK (through www.google.co.uk)
• Australia (through www.google.co.au)
• Canada (through www.google.ca)
• Netherlands (through www.google.nl)
• Belgium (through www.google.be)
• Germany (through www.google.de)

Limiting factors:

• Translating the terms, are we losing some of the local specificity?
• Google India, Australia, and Google.com served British results, due to our location?
• Only captions, not going deeper into the pages themselves for this analysis
• Not counting nr. of mentions, only uniques
• Lot of decisions had to be made while listing (not as straightforward as you may think)

Results: the table shows the top 10 unique responsible agents identified in the local Google, using 3 languages: English, Dutch and German. The highlighted terms are unique for that country Google.